Welcome to the new Outdoor Impact 2.0

Outdoor Impact 2.0 is new audience measurement system for
calculating how you reach an audience with outdoor advertising.
Outdoor Impact 2.0 connects Baltic countries to globally recognized
OOH audience measurement systems.

The system equips you with a powerful toolset, providing data-driven insights on how to utilize different out-of-home media formats for various strategies, while taking into account the unique characteristics of different target audiences and regional specifics.

Over 5900 visually adjusted frames in the street map

Over 5930 respondents interviewed in travel survey

Over 2.2 million street links evaluated in traffic modeling

What is new?

The system is updated with new traffic flow data, new map update and improved features.

VIDEO OUTDOOR IMPACT 2.0